- Details
- By Darren Thompson
IDAHO FALLS, Idaho — TikTok sensation Nathan “Doggface” Apodaca’s star continues to rise with a slew of business partnerships including Xbox, LG, Sector 9 Longboards, Zumies and many others. One partnership in particular, The Gold Michi Co., has Apodaca (Northern Arapaho and Mexican) on more than 100 full-size billboards in Southern California.
The Gold Michi Company recently announced Nathan “Doggface” Apodaca as a new partner to the company and created a new product with an image of his face for its most popular product, the Michelada. Lip syncing Fleetwood Mac's "Dreams" as he drank directly from an Ocean Spray cran-raspberry juice bottle, Apodaca gained quick fame last fall in a TikTok post.
“We are proud to introduce Doggface as one of the new partners and owners of The Gold Michi Co.,” said The Gold Michi Company in an email to Native News Online.
According to the company’s website, The Gold Michi Co is reintroducing the Mexican staple, the Michelada. Their classic flavor is going up a notch this Summer with Nathan Apodaca’ very own, “CALIENTE” flavored cup and Chili Worms. As of press time, Apodaca’s Chili Worms were sold out.
In an interview with Native News Online, Apodaca shared that multi-platinum rapper and actor Jayceon Taylor, more commonly know as the Game, also recently became a partner with The Gold Michi Co. The Game is best known as a rapper in the West Coast hip hop scene and was once one of hip hop mogul Dr. Dre’s signees with Aftermath Entertainment.
“The company also created his own cup, so we have our own separate things going with them,” said Nathan Apodaca in an interview with Native News Online. “It’s cool that they have both me and the Game involved with them.”
“I haven’t had a chance to meet him yet, but hopefully that will happen soon,” said Apodaca of meeting the Game.
Also on the radar for Apodaca is a new initiative with Tyson Ranch. Tyson Ranch is a cannabis licensing and branding company founded by former heavyweight professional boxer Mike Tyson. The Tyson Ranch will include a festival venue and the world’s longest lazy river, which will take an hour to complete, according to the company’s website.
“We’re creating a cannabis flower strain with Tyson Ranch,” said Apodaca. “That’s going to be big.”
He recently received a pair of boxing gloves in the mail with Mike Tyson’s autograph.
In addition to his initiatives in Southern California, he has other ambitions to share his Native heritage in clothing merchandise such as shirts and hoodies in stores throughout North America.
“My clothing ideas are aimed towards the Native community,” said Apodaca, who’s mother is Arapaho from the Wind River Indian Reservation. “They’ll feature the feathers tattooed on my head.”
With more than 73 million views, the Apodaca’s infamous Ocean Spray post was second in TikTok’s list of top 2020 viral videos.
More Stories Like This
American Basketball Association Announces Native ABA InitiativeFour Winds South Bend Upgrades to Class III Gaming Casino
Native News Online Wins Two Awards from Native American Journalists Association
Wahlberg Brothers Are a Big Hit at Indian Gaming Tradeshow and Convention in Las Vegas
Native Gro Offers Tribes a ‘One-Stop Shop’ for Entering the Cannabis Industry
Native News is free to read.
We hope you enjoyed the story you've just read. For the past dozen years, we’ve covered the most important news stories that are usually overlooked by other media. From the protests at Standing Rock and the rise of the American Indian Movement (AIM), to the ongoing epidemic of Murdered and Missing Indigenous People (MMIP) and the past-due reckoning related to assimilation, cultural genocide and Indian Boarding Schools.
Our news is free for everyone to read, but it is not free to produce. That’s why we’re asking you to make a donation to help support our efforts. Any contribution — big or small — helps. Most readers donate between $10 and $25 to help us cover the costs of salaries, travel and maintaining our digital platforms. If you’re in a position to do so, we ask you to consider making a recurring donation of $12 per month to join the Founder's Circle. All donations help us remain a force for change in Indian Country and tell the stories that are so often ignored, erased or overlooked.
Donate to Native News Online today and support independent Indigenous journalism. Thank you.
