facebook app symbol  twitter  linkedin  instagram 1

WASHINGTON — The Washington Football Team on Monday announced that its new team name, and associated imagery, will have no reference to Native American imagery, names, or culture.

 The announcement came a year after Washington announced it would be dropping its “Redsk!ns” name and logo on Washington’s website, after years of criticism by Native leaders, allies, and organizations. The Washington National Football League’s team  hasn’t officially made a decision on its new team name, but the announcement is seen as a step in the right direction.

Want more Native News? Get the free daily newsletter today.

“A year ago, they gave in to the reckoning and dropped the ‘R’ word,” Suzan Shown Harjo said to Native News Online. “So, after a year of listening to us, the consensus has been, ‘leave us alone and move on from using Native imagery.’” Harjo is Cheyenne and Muscogee Creek and winner of the Presidential Medal of Freedom for her service to Native people. In 1992, she petitioned the United States Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB) to cancel the trademarked image and name used by the Washington Redsk!ns football team. The claim cited that the name was disparaging to Native Americans. 

“What Washington has done with a name is a desecration and beyond insulting,” said Harjo. “But changing and committing to it a year later is part two of the reckoning. Great!”

Last year, Native News Online reported that Washington’s decision to drop its former team name was celebrated by many in Minneapolis, including the National Coalition Against Racism in Sports and Media and Minnesota Lieutenant Governor Peggy Flanagan, also a member of the White Earth Ojibwe. 

“This is the first step of many,” said Minnesota Lieutenant Governor Peggy Flanagan in a press conference at the Minneapolis American Indian Center on July 13, 2020. “There are many more teams to go and this reaches far beyond sports teams and mascots. These images that we see—even in the capital of the State of Minnesota—keep us stuck in the past and do not acknowledge the leaders that function within that building and who reflect the communities they represent.”

After Washington dropped its name, it pledged to conduct extensive efforts on selecting the team’s name by listening and learning from Native American leaders and individuals throughout the country. “Warriors” was a suggested name and considered a contender, but Washington’s team president wrote that it would not be considered, citing conversations with various communities. 

“As we learned through our research and engagement with various groups, ‘context matters’ and that makes it a ‘slippery slope,’” wrote Washington Football Team President Jason Wright on the team’s website. “Feedback from across communities we engaged clearly revealed deep-seated discomfort around Warriors, with the clear acknowledgment that it too closely aligns with Native American themes.”

“It's no secret why we began this journey of finding a new brand identity,” wrote Wright. “We will choose an identity that unequivocally departs from any use of or approximate linkage to Native American imagery.”

Although a reckoning has come to Washington, it hasn’t come to those behind the efforts to pressure the Washington Football Team to change its name, the “Redsk!ns.”

“We carried the weight of the animosity, the weight of the discrimination, the weight of the death threats,” said Harjo of the leadership of the women who fought the Washington Football Team. “The weight fell on the Native women—Amanda, Blackhorse, Courtney Zotigh, and Julian Pappan and myself.” 

Prior to the change, Suzan Harjo led seven individuals in the petition to cancel the trademarks owned by Pro-Football, Inc., owner of the Washington Redsk!ns. The Trademark Trial and Appeal Board ruled in favor of Suzan Harjo and the other Native American petitioners, but the case was later dismissed by the U.S. Court of Appeals (DC Circuit) on the grounds that the doctrine of laches applied, where the plaintiffs waited too long after reaching the age of majority (18) to file their petition for cancellation.

So, Amanda Blackhorse filed a similar petition in 2006 against the United States Patent and Trademark Office’s Trademark Trial and Appeal Board with five other individuals aged 18-24 hoping to overcome the doctrine of laches. The Blackhorse case resulted in the cancellation of six “Redskins” federal trademarks by the TTAB in 2014. 

Washington Football Team owner Daniel Snyder told USA Today previously, "We will never change the name of the team." 

More Stories Like This

Biden Nominates Salish & Kootenai Tribal Attorney Danna Jackson for Federal Bench
A Conversation With Lt. Gov. Peggy Flanagan: What We Can Celebrate Around the State
Return to the Heart Foundation Gives 44 Micro-Grants to Native Women Leaders
Indigenous Journalists Association President Addresses Members of the UNPFII
Inter-Tribal Council Passes Resolution Urging FCC to Establish Specific Event Code for Missing and Endangered Persons

Native Perspective.  Native Voices.  Native News. 

We launched Native News Online because the mainstream media often overlooks news that is important is Native people. We believe that everyone in Indian Country deserves equal access to news and commentary pertaining to them, their relatives and their communities. That's why the story you’ve just finished was free — and we want to keep it that way, for all readers.  We hope you'll consider making a donation to support our efforts so that we can continue publishing more stories that make a difference to Native people, whether they live on or off the reservation. Your donation will help us keep producing quality journalism and elevating Indigenous voices. Any contribution of any amount — big or small — gives us a better, stronger future and allows us to remain a force for change. Donate to Native News Online today and support independent Indigenous-centered journalism. Thank you.

About The Author
Author: Darren ThompsonEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Darren Thompson (Lac du Flambeau Ojibwe) is a staff reporter for Native News Online who is based in the Twin Cities of Minnesota. Thompson has reported on political unrest, tribal sovereignty, and Indigenous issues for the Aboriginal Peoples Television Network, Indian Country Today, Native News Online, Powwows.com and Unicorn Riot. He has contributed to the New York Times, the Washington Post, and Voice of America on various Indigenous issues in international conversation. He has a bachelor’s degree in Criminology & Law Studies from Marquette University in Milwaukee, Wisconsin.