- Details
- By Darren Thompson
PHOENIX - High above the court at the Footprint Center, the scoreboard flashed some uniquely Native encouragement to the hometown Phoenix Suns basketball team: SKODEN.
The scoreboard shout out — a bit of popular Native slang for "Let's Go Then" — was one of the many Indigenous touches on display on Thursday as the Suns paid recognition to Arizona’s 22 Tribal communities in a game against the Dallas Mavericks. It wasn’t the first time this season the organization showcased Arizona’s Indigenous heritage, though, and it won’t be the last, according to the team.
Thursday’s game was the sixth event this season at the Footprint Center, located in downtown Phoenix. Organizers curated an evening to feature Indigenous culture, music, food, dance and leaders in the community throughout the entirety of the game. Attendees of Thursday’s game were welcomed at the main entrance of the arena by the music of Navajo deejay Mike Sixkiller and a display of all the flags of all 22 tribal nations in Arizona.
“We want Native people to be comfortable in this space,” Phoenix Suns (NBA) and Phoenix Mercury (WNBA) Senior Director of Live Presentation Shawn Martinez told Native News Online. “Nobody in live entertainment is celebrating Native culture like we’re doing here in Phoenix.”
That commitment to celebrating Native culture is happening, at least in part, because of Martinez, a Navajo Nation citizen raised in Window Rock, Arizona. He’s been working in professional sports for more than 20 years, including 12 years with the Denver Nuggets and six years with the Detroit Pistons. Martinez was hired by the Suns in 2020, during the middle of the COVID-19 pandemic, and this is his third season. He very well may be the only enrolled Tribal citizen that is the director of entertainment for a professional sports organization, too.
And it shows.
From banners touting "Skoden" and "Stoodis" to the National Anthem sung by Haliwa-Saponi Tribal Citizen Brooke Simpson, and an intertribal song sung by the Wild Medicine Drum Group to the Gila River Basket Dancers performing on the court, the organization rolled out the red carpet for attendees to learn about the local Indigenous communities and cultures.
“It’s because I’m from the Rez,” said Martinez, who was also instrumental in collaborating the Suns’ Nike City Edition Uniforms with Suns Sr. Director of Marketing Graham Wincott, Suns Creative Director Chris Grasha, tribal leaders from the Inter Tribal Council of Arizona, former Navajo Nation President Jonathan Nez, NABI, Nike N7, Phoenix Indian Center, Heard Museum, and Cahokia SocialTech + ArtSpace.
The uniforms were years in the making and feature turquoise as the base color, the names of each Tribal Nation in Arizona, colors of the medicine wheel (white, black, yellow and red), and much more.
“We want Native people to be comfortable in this space,” says Phoenix Suns’ Senior Director of Live Entertainment Shawn Martinez, a Navajo Nation citizen. Photo by Roshan, a Navajo Nation photographer based in Phoenix, Arizona.
In addition to the many collaborations Martinez has been able to facilitate, he’s also in charge of live entertainment during the game. Thursday’s game featured music from the world champion drum group Northern Cree, Crow music sensation Christian “Supaman” Parrish Takes the Gun, Halluci-Nation (widely known as a “Tribe Called Red”), and many others.
“For an evening, attendees of the games are introduced to the amazing talents our people have,” said Martinez of his music selection. He’s also a DJ, known for 25 years as DJ Tribal Touch, where he recently performed at the grand opening of the Smithsonian’s National Native American Veterans Memorial in Washington, D.C. last November.
There are 10 total ORIGINATIV events — the word the Suns are using to describe their Native-themed entertainment — during the 2022-2023 season. The remaining events are scheduled for February 24 (vs. Oklahoma City Thunder), March 14 (vs. Milwaukee Bucks), March 16 (vs. Orlando Magic, and April 4 (vs. San Antonio Spurs).
Each night has different Indigenous performers from Tribes that are Arizona based, and they will also include food vendors (outside the stadium), music, dance, and other recognitions for leaders in the Arizona Native community.
More Stories Like This
Here’s What's Going On In Indian Country, September 28 —October 5Alaska Native Heritage Center Honored with 2023 International Guardians of Culture and Lifeways Award
Eighth Generation Blanket Featured on Cover of British Vogue in October
Here’s What's Going On in Indian Country, September 21 —September 28
The Land That Carries Our Ancestors: Contemporary Art by Native Americans Exhibition Begins Sept. 22 at National Gallery of Art
Stand with us in championing Indigenous journalism that makes a difference. Your support matters.
Support our Indigenous-led newsroom as we shed light on critical issues, such as the painful history of Indian Boarding Schools. To date, we've published nearly 200 stories dedicated to this important topic, providing insights and awareness to a global audience. Our news is freely accessible to all, but its production demands resources. That's why we're reaching out to you this month for your generous contribution.
For those who commit to a recurring donation of $12 per month or more, or make a one-time donation of $150 or greater, we're excited to offer you a copy of our upcoming Indian Boarding School publication. Additionally, you will be added to our Founder's Circle. Together, we can ensure that these vital stories continue to be told, shared, and remembered.
