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- By Levi Rickert
A journalist asked me recently: What’s the one thing that mainstream media often get wrong about your community?
My answer was brief: Unfortunately, the media still speaks about Native Americans in the past tense.
The truth is: We are still here.
That’s part of the reason Native News Online was founded in 2011. Because the media often portrayed Native people in a negative light: high levels of alcoholism, poverty or as all being rich because of Indian casinos.
In our newsroom, we work to present a balanced and accurate portrayal of Native people living in contemporary times. We write about Native people as we are now, and the issues that actually matter to us.
We report on — and occasionally celebrate — Native people who, in 2022, are reaching new heights in art, science, business, and public service.
They’re not just doing great things in Indian Country. They’re doing great things that affect the entire country — and well beyond our borders, as well.
This month, support news coverage that inspires, uplifts, and informs Native Americans.
Throughout the month of November, Native News Online will highlight some of the Native Americans who have made “immeasurable contributions to the country’s progress,” as President Joe Biden noted in his proclamation about National Native American Heritage Month yesterday. We’ll share stories of Native Americans who have helped shape culture in Indian Country, the United States, and around the world.
We are still here, and our presence is growing. In advance of recognizing Native American Heritage Month, the U.S. Census Bureau released the following facts about American Indians and Alaska Natives:
3.7 million
The nation’s American Indian and Alaska Native population alone in 2020. This population group identifies as AI/AN only and does not identify with any other race.
10.1 million
The projected population of American Indian and Alaska Native alone or in combination with other race groups on July 1, 2060, about 2.5% of the projected total U.S. population.
324
The number of distinct, federally recognized American Indian reservations in 2022, including federal reservations and off-reservation trust land.
574
The number of federally recognized Indian tribes in 2022.
120,944
The number of single-race American Indian and Alaska Native veterans of the U.S. Armed Forces in 2021.
We are still here. We have been since time immemorial. And we plan to be for generations to come.
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Help us tell the stories that could save Native languages and food traditions
At a critical moment for Indian Country, Native News Online is embarking on our most ambitious reporting project yet: "Cultivating Culture," a three-year investigation into two forces shaping Native community survival—food sovereignty and language revitalization.
The devastating impact of COVID-19 accelerated the loss of Native elders and with them, irreplaceable cultural knowledge. Yet across tribal communities, innovative leaders are fighting back, reclaiming traditional food systems and breathing new life into Native languages. These aren't just cultural preservation efforts—they're powerful pathways to community health, healing, and resilience.
Our dedicated reporting team will spend three years documenting these stories through on-the-ground reporting in 18 tribal communities, producing over 200 in-depth stories, 18 podcast episodes, and multimedia content that amplifies Indigenous voices. We'll show policymakers, funders, and allies how cultural restoration directly impacts physical and mental wellness while celebrating successful models of sovereignty and self-determination.
This isn't corporate media parachuting into Indian Country for a quick story. This is sustained, relationship-based journalism by Native reporters who understand these communities. It's "Warrior Journalism"—fearless reporting that serves the 5.5 million readers who depend on us for news that mainstream media often ignores.
We need your help right now. While we've secured partial funding, we're still $450,000 short of our three-year budget. Our immediate goal is $25,000 this month to keep this critical work moving forward—funding reporter salaries, travel to remote communities, photography, and the deep reporting these stories deserve.
Every dollar directly supports Indigenous journalists telling Indigenous stories. Whether it's $5 or $50, your contribution ensures these vital narratives of resilience, innovation, and hope don't disappear into silence.
The stakes couldn't be higher. Native languages are being lost at an alarming rate. Food insecurity plagues many tribal communities. But solutions are emerging, and these stories need to be told.
Support independent Native journalism. Fund the stories that matter.
Levi Rickert (Potawatomi), Editor & Publisher
