facebook app symbol  twitter  linkedin  instagram 1

ANAHEIM, Calif. —The Little River Band of Ottawa Indians’ NativeWahl will take center stage at the National Indian Gaming Association 2022 Indian Gaming Tradeshow and Convention in Anaheim, Calif. on Thursday with celebrity Chef Paul Wahlberg. 

Last year, NativeWahl launched its franchise arrangement with Wahlburgers Franchising at NIGA’s 2021 Indian Gaming Tradeshow and Convention. The partnership provides NativeWahl the rights to develop Wahlburgers franchises at tribally owned locations at Indian casinos and resorts or non-gaming locations.

This year, NativeWahl will announce its working arrangement with two tribal business entities, Seven Generations A + E and Greenfire Management Services, that can assist tribes develop Wahlburgers across Indian Country. 

Never miss Indian Country’s biggest stories and breaking news. Sign up to get our reporting sent straight to your inbox every weekday morning. 

Eugene Magnuson is one of the co-founder’s of Wahlberg and general manager of Little River Holdings. He told Native News Online that the timing is right to reach out to tribal casinos now because some tribes chose not to reopen buffets after closing for the COVID-19 pandemic.

“At NativeWahl, we are focused on bringing Wahlburgers franchising opportunities to the tribal space. As tribes continue their shift away from buffets in the wake of the COVID-19 era, we are excited to offer a franchise option that will not only draw customers in with its infamous name but will keep customers continually coming back for so much more,” Magnuson said. 

According to Magnuson, the demographics of a typical Walhburger restaurant aligns with the type of customer a casino draws. 

“We would love to discuss all that this brand has to offer with interested Native parties. If you are looking to incorporate a restaurant concept into your casino, hotel, or property for economic development, Wahlburgers may be just what you are looking for. The family atmosphere, exceptional dining experience, and delicious food are second to none in the industry,” Magnuson said. 

NativeWahl’s first Walhburgers will open this June on the Mescalero Apache Indian Reservation at the Inn of the Mountain Gods in Mescalero, New Mexico.    

More Stories Like This

Native News Weekly (March 3, 2024): D.C. Briefs
USA Today Named Minnesota Lt. Gov. Peggy Flannagan to Women of the Year List
Legislation Introduced to Create a Native American Voting Rights Commission in Nebraska
Zuni Youth Enrichment Project Will Offer Multiple National Park Trips for Youth in 2024
Federal Government Shutdown Averted by Short-term Extension

Native Perspective.  Native Voices.  Native News. 

We launched Native News Online because the mainstream media often overlooks news that is important is Native people. We believe that everyone in Indian Country deserves equal access to news and commentary pertaining to them, their relatives and their communities. That's why the story you’ve just finished was free — and we want to keep it that way, for all readers.  We hope you'll consider making a donation to support our efforts so that we can continue publishing more stories that make a difference to Native people, whether they live on or off the reservation. Your donation will help us keep producing quality journalism and elevating Indigenous voices. Any contribution of any amount — big or small — gives us a better, stronger future and allows us to remain a force for change. Donate to Native News Online today and support independent Indigenous-centered journalism. Thank you.

About The Author
Levi Rickert
Author: Levi RickertEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Levi "Calm Before the Storm" Rickert (Prairie Band Potawatomi Nation) is the founder, publisher and editor of Native News Online. Rickert was awarded Best Column 2021 Native Media Award for the print/online category by the Native American Journalists Association. He serves on the advisory board of the Multicultural Media Correspondents Association. He can be reached at [email protected].