- Details
- By Levi Rickert
ANAHEIM, Calif. —The Little River Band of Ottawa Indians’ NativeWahl will take center stage at the National Indian Gaming Association 2022 Indian Gaming Tradeshow and Convention in Anaheim, Calif. on Thursday with celebrity Chef Paul Wahlberg.
Last year, NativeWahl launched its franchise arrangement with Wahlburgers Franchising at NIGA’s 2021 Indian Gaming Tradeshow and Convention. The partnership provides NativeWahl the rights to develop Wahlburgers franchises at tribally owned locations at Indian casinos and resorts or non-gaming locations.
This year, NativeWahl will announce its working arrangement with two tribal business entities, Seven Generations A + E and Greenfire Management Services, that can assist tribes develop Wahlburgers across Indian Country.
Eugene Magnuson is one of the co-founder’s of Wahlberg and general manager of Little River Holdings. He told Native News Online that the timing is right to reach out to tribal casinos now because some tribes chose not to reopen buffets after closing for the COVID-19 pandemic.
“At NativeWahl, we are focused on bringing Wahlburgers franchising opportunities to the tribal space. As tribes continue their shift away from buffets in the wake of the COVID-19 era, we are excited to offer a franchise option that will not only draw customers in with its infamous name but will keep customers continually coming back for so much more,” Magnuson said.
According to Magnuson, the demographics of a typical Walhburger restaurant aligns with the type of customer a casino draws.
“We would love to discuss all that this brand has to offer with interested Native parties. If you are looking to incorporate a restaurant concept into your casino, hotel, or property for economic development, Wahlburgers may be just what you are looking for. The family atmosphere, exceptional dining experience, and delicious food are second to none in the industry,” Magnuson said.
NativeWahl’s first Walhburgers will open this June on the Mescalero Apache Indian Reservation at the Inn of the Mountain Gods in Mescalero, New Mexico.
More Stories Like This
Native News Weekly (August 25, 2024): D.C. BriefsUS Presidents in Their Own Words Concerning American Indians
Native News Weekly (August 4, 2024): D.C. Briefs
Yee Ha'ólníi Doo Receives $1 Million Boost to Expand Critical Home Repair Program for Navajo Families
Navajo Nation Launches $43M LeChee Water System Improvement Project
Can we take a minute to talk about tribal sovereignty?
Our mission draws from the warrior spirit that has sustained Indigenous peoples for generations — the same spirit that drives us to stand guard over tribal rights through relentless investigation and fearless reporting.
Sovereignty isn't just a concept – it's the foundation of Native nations' right to govern, protect our lands, and preserve our cultures. Every story we publish strengthens tribal sovereignty.
Unlike mainstream media, we center Indigenous voices and report directly from Native communities. When we cover land rights, water protection, or tribal governance, we're not just sharing news – we're documenting our living history and defending our future.
Our journalism is powered by readers, not shareholders. If you believe in the importance of Native-led media in protecting tribal sovereignty, consider supporting our work today.
