Search Engine Optimization (SEO) is one of the most competitive fields in business, but it can also be wildly profitable. As a SaaS marketer, you probably know how important search engine traffic is to your business. Unlike direct traffic sources such as blogs or advertising platforms, SEO will find people looking for your product - not just organic finding and clicking on your link.
Here are helpful SEO strategies to help you thrive in the SaaS market.
Pay Attention to Your Website’s Architecture
SaaS webpages consist of a header, footer, and middle content. Each of these three sections has its style and purpose.
The header serves as a branding and navigation tool. Your website should capture users' attention and entice them to learn more about your business. The footer should include information about your site's copyright and terms of service. So it should be discreet but informative-and not too long! Your middle section should contain all the relevant information about your product or service, such as pricing plans and customer testimonials.
Use a Keyword Research Tool
The first step in creating an SEO strategy for your SaaS company is to perform keyword research. You can use a keyword research tool like Google's Keyword Planner or a paid tool like SEMrush or Ahrefs. Suppose you don't know how to conduct keyword research yourself. Consider hiring a professional Search Initiative Agency for the task.
You can determine what people are searching for in your industry by keyword research. Once you know your target audience's terms, you can optimize your content. For example, if people are looking at "the best software for small businesses," you should include that phrase in your article. When people search for those phrases, Google (and other search engines) will send traffic to your website.
Gain Authority With Backlinks
There are a few different strategies you can use to get backlinks that will help you gain authority with your audience:
- Creating content based on existing topics in your industry and connecting them. You can do this by posting guest blog posts, publishing press releases, or even reaching out via email.
- By creating content that is both educational and entertaining, readers are more likely to share it. Providing people's needed information is a great way to get them to share your blog post!
- Getting in touch with blogs/websites that cover similar topics. Then offering them something in exchange for a link back to your site-this could range from free trials to discounts.
Create Content That’s Relevant to Your Customers Needs
Creating content that is relevant to their audience is essential for SaaS companies. Writing about the benefits of your product, but your customers aren't interested, is a waste of time. For example, if you have a product that helps people manage their finances. You should write blog posts about improving your credit score and managing your finances.
SEO involves ranking your site in search engines like Google, Bing, and Yahoo. Using it as a traffic source can be beneficial for your website. The best way to increase traffic from SEO is to create relevant content for your customers. If you do this, potential customers will find you when they search for products or services related to your business.
Regarding content marketing, keeping up with the latest trends can be challenging. But with these 4 Ways To Add Spice To Your Content Marketing Campaign, you can make customers come back through your regular updated posts.
Be Consistent in Tracking and Monitoring
SaaS companies are trying to improve their products and services, but it's important not to lose sight of what's working for you. One of the best ways to do this is by tracking and monitoring your performance consistently.
By tracking your performance, you can see what's working well and what isn't so that you can make adjustments as needed. You can also use analytics to see where people come from with marketing. If they're converting into sales, and if they're renewing subscriptions.
Optimize the Speed of Your SaaS Website
The speed of your SaaS website can affect how well your users can find what they need. There are many ways to speed up a website, but one of the most important is ensuring it loads. Optimizing your images and opting for a faster hosting service is the best way to do this.
Another way to optimize the speed of your SaaS website is to optimize its code. You can achieve this by using caching plugins like WP Rocket and W3 Total Cache and optimizing and compressing your images.
Use a High-Quality Hosting Provider
To succeed with SEO for SaaS companies, you need to pick a high-quality hosting provider. In the case of a slow and unreliable server, search engines will have difficulty indexing your content.
It may not be possible for you to use Varnish or a CDN if you're using a shared hosting provider. Due to this, you won't handle the traffic from Google's first page. Ensure your site is visible to visitors in order to rank well in search engines.
Optimize Your On-Page SEO Process
You need to use the correct title tags, meta descriptions, and images for each page to optimize your on-page SEO. Google can index your content and rank it when people search for it. Additionally, it helps avoid duplicate content issues because Google can tell which pages are unique from each other.
Use schema markup language (or Schema Markup) on every website page when possible. Let search engines know what is important on each page and how they should display them in search results, depending on the type of business (e.g., restaurants). It might include reviews/ratings, product descriptions, or contact information.
Consider These Tips for Your SaaS Website!
Whether you own a SaaS company or plan to start one, SEO strategies are always worth considering. You will learn more about how customers navigate your site when you apply these techniques to your site. Spending more time cultivating SEO strategies will make your website more capable of supporting your business.