SANTA FE—This week, the organization that hosts the Santa Fe Indian Market announced it is expanding its marquee Southwestern Association for Indian Art (SWAIA) program into a stand-alone fashion event. 

“Santa Fe Native Fashion Week by SWAIA Indigenous Fashion” will debut next spring in a four-day fashion event, May 2-5, 2024. 

The four-day event will feature a fashion symposia, a soirée, and runways that feature Indigenous fashion professionals from the United States and Canada. 

“Santa Fe Indian Market has always been about showcasing and making sure our artists have that same voice and that includes fashion,” said SWAIA Executive Director Jamie Schulze in an interview with Native News Online. “That is a really important voice to me because that’s representation and that’s something our cultures have struggled with and have been invisible for so many years.”

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“It is important for us to come out as the creatives that we have always been historically, not only through our jewelry, our sculpture, and these amazing art pieces, but what we wore,” said Schulze who is Northern Cheyenne and Sisseton Wahpeton Oyate.

“It takes an entity like SWAIA to take the lead in creating an overdue runway that will now showcase and celebrate the first Designers of these lands, the Indigenous people,” said Norma Baker-Flying Horse, a Grammy Award-winning fashion designer from the Fort Berthold Indian Reservation in North Dakota, to Native News Online

Since SWAIA launched its Indigenous Fashion Show in 2014, its shows have grown, from attendance of 150 to 9 separate fashion events planned at this year’s market weekend. It is now a highlight of the largest American Indian arts festival in the world, attracting dedicated Indigenous fashion designers from the United States and Canada. 

The organization is responding to growing success amongst Indigenous fashion designers, models, makeup artists, and producers. 

Jen Atchico, an enrolled Kickapoo Tribe of Oklahoma citizen and makeup artist living in the Seattle area, says that the announcement of SWAIA’s Santa Fe Native Fashion Week is huge for Native professionals in the industry. “I’m super excited for SWAIA’s Native Fashion Week,” she said in a comment to Native News Online

Cora Kay Chandler, a fashion show producer from the Fort Belknap Indian Community and producer of the National Center for American Indian Enterprise Development’s (NCAIED) Reservation Economic Summit’s fashion show, said she heard of SWAIA’s announcement online. 

“I am very glad for the artists that they are promoting as well as the up-and-coming ones,” Chandler told Native News Online. “It would be great to invite emerging artists because a lot of times we focus on mainstream artists that are definitely well known.”

Kelly Holmes, founder and editor of Native Max Magazine, said SWAIA’s announcement is good news for many in the industry. A long time fashion show producer, Holmes told Native News Online, “we need more events like this because they empower our growing Nation fashion community and market.” 

SWAIA launched a website in conjunction with its announcement at swaianativefashion.org as well as an Instagram page @swaianativefashion. More information will be announced at this year’s Santa Fe Indian Market, August 19-20, 2023 in Santa Fe, New Mexico. 

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About The Author
Author: Darren ThompsonEmail: This email address is being protected from spambots. You need JavaScript enabled to view it.
Darren Thompson (Lac du Flambeau Ojibwe) is a staff reporter for Native News Online who is based in the Twin Cities of Minnesota. Thompson has reported on political unrest, tribal sovereignty, and Indigenous issues for the Aboriginal Peoples Television Network, Indian Country Today, Native News Online, Powwows.com and Unicorn Riot. He has contributed to the New York Times, the Washington Post, and Voice of America on various Indigenous issues in international conversation. He has a bachelor’s degree in Criminology & Law Studies from Marquette University in Milwaukee, Wisconsin.