With 4.1 million small businesses in Los Angeles and other California areas, the Golden State is home to almost 50% of small businesses compared to other cities. With the small businesses in the city getting bigger and bigger, the pandemic has proven the urgent need for using a good internet sales system.
Unforeseen circumstances can hit the business anytime, and digital technology has been saving many businesses.
If you are a small business owner and planning to build a website, you can either work with any company offering services like Web Design Los Angeles or start with the basic design tenets yourself. Keep in mind that a good website is an entry point and sometimes the face of your small business.
Here are the steps to get started with building a website.
Decide the Reason for Building the Website
Before you get into the details, the first step is, you should figure out precisely what you want from the website. A good website does not just mean good design; it starts with good clarity and purpose.
If a customer visits your website, what do you want them to do? Answering this question beforehand will save you a lot of time, and it will also influence the design of your site and its content.
The website's goals can be for the customers to sign up for your email list, make an appointment, purchase your product, learn about you and your service, or make a referral. So, find the right reason before you step into actually building the website.
Besides, opt for a mobile-optimized site so that you can cater to La-La land’s 65.81 Android mobile users.
Come Up With the Content You Want To Add
Between January and July 2020, more than half of the small business owners in Los Angeles changed how they served the customers, and 40% of them even started offering a new product or service.
So what does this say about content? Sometimes, unforeseen situations can push you to take drastic measures when it comes to business. The content you upload on your website should be adaptable, innovative, and updated often.
Think about what type of content you want to add to the site, pictures, videos, writing, etc. Ensure that your content ties up with the reason for your website.
You can reach out to agencies that offer Web Design in Los Angeles if you are unsure about content. These companies usually have a team of experienced designers, writers and more, who can quickly gauge your requirement and come up with the right content.
Think about the Structure & Web design Ideas
Once the content is set, you will get a fair idea of how the site's structure will pan out. For example, do you just need a one-page site with the contact form or a multi-page website with different resources?
Coming to the site design, it is entirely subjective. But keep in mind, the design should resonate with your small business's brand. Whether you offer bespoke handmade products or a professional services company in Los Angeles, you should have an out-of-the-box design.
For many visitors, your website will be their first contact with your business. Your design should be unique, appealing and capture their attention to convert them into potential customers.
Choose The Right Website Building Platform
With the #ShopSafeShopLocal program launched during the pandemic, more and more people are now shopping online from small businesses in Los Angeles.
So if you don’t have a website for your small business, you will be missing out on a lot of revenue. When thinking about building a website for small businesses, the first thought that should come to your mind is user-friendliness.
Choose a platform that will give you easy options to create a website without the need for coding knowledge. WordPress and other hosted website builders are an excellent place to start. You can either do this by yourself or reach out to companies that offer services like Web Design in Los Angeles.
Working With a Website Design Agency
Instead of DIY, if you are opting to work with a web design agency to build your website, you have the responsibility to choose the right place. Many companies offer services for Web Design in Los Angeles who you can work with virtually too.
With such companies, all you have to do is schedule your meeting and propose your requirements. As the companies have all the resources under one roof, including web design for small business sites, website maintenance, SEO services, social media enhancement, and more, you get the complete package to revamp your online presence.
Once you have a domain name and the website hosting service, your site will be all set to go live.
Running a small business in the City of Angels is no easy feat, considering the competitive business landscape in the city. However, a website can play a pivotal role in your LA small business’ growth. After your website goes live, you can work with the design company in Los Angeles to tweak and improve the site's elements and features. Regular website maintenance is something vital to keep your site running smoothly without hitches.
Remember, a good website designed rightly can easily bring in revenue from a single click.