Published November 26, 2019
Not a single company is safe from their letters getting into the Spam folder. Open your inbox and you will see letters from well-known companies there. Even if you send news on a subscriber base, your IP address can still be blacklisted. It is impossible to eliminate the possibility of your letters going to spam, but these risks can be significantly minimized.
If your address is blacklisted, the server may start sending letters back with a blocking notification. But absolutely any user can check the availability of addresses in spam databases since such lists are publicly available and anyone can see this information on the Internet. Blacklisted IP can spoil everything even for the most tested advertising campaign. One ill-conceived action, and you will have a blacklisted IP that can be checked at https://cleantalk.org/blacklists/spam-ip.
How is the Rating Formed
The rating is based on the reputation of each sender service. The cleaner the reputation, the higher the rating. The IP reputation is influenced by the following criteria:
- The number of mailings from one server – the more they are per unit of time, the more the rating is lowered;
- A large number of bans and complaints about mailing from the server;
- Spam has been sent from the server previously;
- The text of the letter violates the spam filter requirements.
There are frequent cases when the user of the service did not violate anything, but the mailings were still in the spam folder. It happens randomly – the server receives the IP from the blacklist. This often happens when using a virtual server.
5 Tips on How to Avoid Spam
Every user has ever received a spammed email or seen spam comments, as well as stumbled across annoying ads which always contain harmful content. Millions of users want to safeguard themselves and their businesses online, so more and more of them try to avoid spam and start using diverse anti-spam programs.
1. Choose trustworthy and proven software when creating your site. Give preference to the one that will make it possible to keep your website safe, as well as install special programs that will help you avoid being hacked.
2. Always block suspicious websites you don’t consider safe – you can check whether one or another site is blacklisted and ban it if necessary.
3. You can also check the most active users who leave the most comments within a short period, especially if those users signed up on your website not so long ago.
4. One of the simplest ways to avoid spam is to disable comments – it will make you feel much safer.
5. Don’t let anonymous users leave comments, as well as moderate comments left by new users.
You may just disable comments to save your time and stop searching for spammed comments written by bots. However, it’s not always the best thing you can do since you won’t receive feedback from the visitors and make the website less appealing for them.