Casey Dawes, a tribal member of the Piscataway Conoy Tribe featured in Office of Minority Affairs at HHS new infocard.
WASHINGTON — The Office of Minority Health at the U.S. Department of Health and Human Services is intensifying its efforts to reach minority youth during the last days left to sign up for the Affordable Care Act, most commonly known as Obamacare.
These efforts launched today, March 13, 2014, at 2:00 p.m. – EDT on Twitter, include four social media (infocards) ads to encourage young minorities sign up for the Affordable Care Act by March 31, 2014.
One infocard features Casey Dawes, who turns 25 years-old this Sunday and tribal member of the Piscataway Conoy tribe, a tribe based in Maryland. Her grandmother was full blood Piscataway Conoy. Dawes is also part Cherokee and Choctaw.
In addition to the infocard featuring Dawes, the infocards feature minority young adults from various ethnic and racial backgrounds—includingAsian American Pacific Islander, Latino and African American—placed in various real-life scenarios in order to connect with young people and their interests.
Due to several factors, youth have one of the highest uninsured rates among all Americans.
More specifically, racial and ethnic minority populations are uninsured at a much higher rate than the overall U.S. population. While many young adults don’t believe they need health insurance, others may simply be unaware of the options available to help them obtain health care coverage.
The Office of Minority Health created the social media ads (infocards) through visual storytelling and humor to galvanize young minorities to explore their healthcare options.
To view and share OMH’s minority youth ads with others, visit http://1.usa.gov/1fVvPUM. For additional information on about the ACA and OMH’s youth social media ad campaign, contact 1-800-444-6472, or by e-mail at firstname.lastname@example.org.