Effective Communication with International Students through Translation

Published August 13, 2019

Currently, there are more than one million of international students pursuing studies in the United States. Over the last decade, the number of international students in the US has drastically improved. A good percentage of these students come from Non-English speaking countries around the world.

Many students move from as far as Mongolia, and as close as Mexico; to the United States for numerous reasons. Some of these students move to the United States to conduct research, some move for athletics, while others move to the US to take advantage of the available education resources in the US. While there are numerous reasons why various students move to the US, one thing, however, is certain: The US has been, for a long time, the top destination for many students around the world seeking higher education.

As the number of international students keeps growing each year, so is the need for credible and reliable translation services to aid these students to achieve their ultimate goal of moving to the US. Choosing an institution of higher learning is often an affair of an entire family, and even though international students may like the idea of studying in an English speaking country, other key parties involved in decision making may not be comfortable with that idea. The ability of higher institutions to translate their marketing material into various target audiences is a very important element in the attraction of international students.

The Impact of Translating Material for Different Demographics

Pursuing higher education is not a cheap investment, particularly when the student is studying abroad. According to research, a marketing campaign with a target audience of people speaking that particular language increases the chances of making a purchase. Close to 73 per cent of consumers indicated that they would purchase from sources with information on products written in their language. Furthermore, close to 57 per cent of buyers cited that having information in their language is more important than even the product price. The Harvard Business Review reinforced the findings from this study when it established that the marketing language plays a crucial role in the manner consumers make their buying decisions.

Besides translating material, it is also crucial to make sure that the information is translated into effective languages, easy to understand. Luckily, there are innumerable translate.com services available online which offer customized translation services to customers seeking for translation services. Using online platforms is a great way for institutions to reach a wide base of a clientele of prospective international students without travelling over long distances to market their services. Nevertheless, institutions need to understand that to get to ninety percent of the client base, and it is imperative for them to translate their marketing material into the 14 major languages spoken around the world. These languages include:

  • Simplified Mandarin
  • Traditional Mandarin
  • English
  • French
  • Arabic
  • Dutch
  • German
  • Japanese
  • Italian
  • Korean
  • Russian
  • Spanish
  • Portuguese
  • Swedish

Another crucial factor to consider when preparing the marketing material is the geographical location that most of the international students come from. For instance, today, international students from South Korea, India, and China form the bulk of international students studying in the United States. If a higher institution were considering using translation services for their marketing material, then it would be advisable to give more prominence to the translation of the material to Chinese, Indian languages, and Korean.

The Future of Translation and Why It is Advisable to Translate School Material

As the significance and appreciation of quality education gain more traction, it is highly likely that more international students will continue flocking into the United States for studies. If higher institutions have not adapted to the international market, they stand to lose in gaining more students. This is because they will compete with other higher institutions that have embraced the translation of marketing material as a standard procedure for their marketing campaigns. Translation of marketing material into the above mentioned effective languages is a great way for reaching more prospective international students beyond linguistic borders. That is why we strongly recommend for institutions of higher learning to take the initiative to translate their material for marketing targeted to various audiences.

As aforementioned, currently, there are innumerable translation agencies that offer custom translation services from English to virtually any language. These services also have professional translators who can translate information from any language to English. These services are, particularly useful for higher institutions looking to market their services to international students or international students interested in studying in the United States. These translation services have proved to be useful in helping international students make their college applications in English, and they will continue to do so.

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