Washington NFL Team Faces New Radio Spot Featuring High School Student Calling for Franchise to Follow California’s Lead & End Use of Racist R-Word

Dahkota Brown (Wilton Rancheria)

Dahkota Brown (Wilton Rancheria) featured on radio ad

Published November 22, 2015

ONEIDA NATION, NEW YORK—The Change the Mascot campaign launched a new radio ad calling on the Washington NFL team to follow the example set by the state of California and end its use of the dictionary-defined R-word slur as its team name.

The radio ad played in Washington, D.C. and Charlotte, North Carolina ahead of today’s Washington/Carolina Panthers NFL game where the Washington team was crushed by the Panthers 44-16.

The radio ad comes on the heels of a new California law eliminating the epithet as a mascot from all of the state’s public schools. It also follows a recent announcement from adidas that the company will assist any U.S. high school with changing their mascots or logos from “potentially harmful Native American imagery or symbolism.”

Anti washington NFL logoThe radio spot featured American Indian student activist Dahkota Kicking Bear Brown and Change the Mascot leader Oneida Indian Nation Representative Ray Halbritter, noting that no group deserves to be the target of racial slurs.

The 60-second spot ran Friday on Washington’s WTOP-FM, and Thursday through Sunday on Charlotte’s WBT-AM/FM, the flagship station of the Carolina Panthers.

“When your children go to school do you think it’s ok for people to yell racial slurs at them? Neither do I,” Brown says in the ad. “You can call me a lot of things, like student or scholar athlete, but kids like me don’t deserve to be called a racial slur…It’s time for the NFL to do the right thing and change the name of Washington’s football team. It’s wrong and harms an entire generation of youth who deserve to be treated as equals.”

Brown also encourages listeners to visit changethemascot.org to voice their support of the rapidly growing grassroots movement.

“No group deserves to be treated as a target of racial epithets. We deserve to be treated as what we are, Americans,” Halbritter says, ending the ad.

Full text of the ad is below. It can also be found on the Change the Mascot website [here].

Below is a portion of the radio ad narrative:

Dahkota Brown:

“When your children go to school do you think it’s ok for people to yell racial slurs at them? Neither do I.

That’s why this year I worked with the California legislature to create the California Racial Mascots Act finally stopping all schools from using a racial slur against Native Americans as their mascot.

My name is Dahkota Brown. You can call me a lot of things, like student or scholar athlete, but kids like me don’t deserve to be called a racial slur.

The good news is more and more schools are following California’s lead.

It’s time for the NFL to do the right thing and change the name of Washington’s football team. It’s wrong and harms an entire generation of youth who deserve to be treated as equals.

Go to changethemascot.org and add your voice.”

Ray Halbritter:

“I’m Ray Halbritter of the Oneida Indian Nation.

No group deserves to be treated as a target of racial epithets. We deserve to be treated as what we are, Americans.”

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