Viejas presents $25,000 donation to Susan G. Komen San Diego. (Photo: Business Wire)
Published November 8, 2019
Viejas Exceeds Donation Goals for Breast Cancer Awareness Month
ALPINE, Calif. — On Wednesday, November 6th, General Manager of Viejas Casino & Resort, Jim Wild, presented a check in the amount of $25,000 to Susan G. Komen San Diego, a foundation with the stated Bold Goal to “reduce the current number of breast cancer deaths by 50 percent in the U.S. by 2026.”
“The entire Viejas family is truly inspired by the sheer immensity of support that Viejas Guests and Team Members have demonstrated towards this worthy cause,” said Wild. “For the entire month of October, proceeds from Viejas events as well as donations made at the Buffet cashier station have added up to a sum that surpassed our most hopeful expectations.”
Pink, the official color of the Komen Foundation, could be seen throughout the Viejas property in October—on banners, displays, and especially on the clothing of Guests and Team Members who have been personally affected by breast cancer.
Viejas proved that finding new ways to see pink in support of the battle against breast cancer could be a festive affair. One example of this is the Pink Ribbon Martini, a cocktail created by the skilled mixologists at Viejas for the Awesome 80s Prom—a 1980s themed event where proceeds went to Komen San Diego. “The turnout for the Awesome 80s Prom was absolutely fantastic,” said Jim Wild. “Everyone really got into the 1980s vibe and had a great time knowing that all the fun was for a great cause.” The same could be said for the Viejas Casino & Resort Halloween Bash, which included an epic costume contest, and every penny of the proceeds from the event went towards Susan G. Komen San Diego.
In addition to participating in the special events, Viejas Guests had the opportunity to donate to the Susan G. Komen San Diego at the Buffet. Every Viejas Guest eating at the Buffet was presented with the opportunity to donate a dollar at the Buffet cashier station. “Every dollar given at the Buffet helped push us past our contribution goal,” said Wild. “It’s a true testament to the compassion of the Guests at Viejas—they really are the best guests in the world. They know how to have a great time, and they are also very thoughtful and charitable people.”
The event for the $25,000 check presentation to the Susan G. Komen San Diego foundation took place from 5pm–7pm, inside Baron Long Bar & Grill, at Viejas Casino & Resort.