Published November 18, 2018
WASHINGTON — “Spirit Song” – 22-minute film inspired by the album “Voices of the Guardians” by Native American singer-songwriter Gareth Laffely and Emmy Award-winning composer/producer Lance Bendiksen – is now available on GoUSA TV to coincide with Native American Heritage Month. The film explores the sounds and songs of Native American sacred places across the United States and allows viewers the opportunity to better understand their local cultures and stories.
Viewers learn how Native American tradition and music influences local culture as the film explores the tales behind the singing river in the Alabama town of Muscle Shoals, the thunder hole in Acadia, Maine, the Totem Bight State Park in Ketchikan, Alaska, and more.
“As we looked for ways to tell our international guests the unique stories of the towns and cities across the United States, we found music resonates across all languages,” said Brand USA President and CEO Chris Thompson. “Native American culture has a large influence across our country, all the way from Maine to Alaska, and ‘Spirit Song’ helps us share that with the world.”
Trailer for “Spirit Song” from Citizen on Vimeo.
The release of the film in November coincides with Native American Heritage Month, which was originally declared by the federal government in 1990 to encourage education and improve awareness of Native American history, culture and contemporary issues, to better assist them in their jobs and for overall awareness.
“We are excited to see Brand USA include the sounds and songs of Native American sacred areas across the United States in the new film Spirit Song,” said Camille Ferguson, Executive Director of the American Indian Alaska Native Tourism Association (AIANTA). “When talented Gareth Laffely, the film’s narrator says ‘Native America is so powerful and we want that [legacy to continue] but we also want people to know who we are today,’ that sentiment perfectly encapsulates AIANTA’s vision to showcase Native American cultures as active, thriving components of the American landscape. Highlighting these cultures through ancient songs blended with contemporary rhythms provides a powerful motivator to see America through the lens of a Native American narrator.”
GoUSA TV is a first-of-its-kind connected TV network launched by Brand USA, the destination marketing organization for the United States, and is dedicated to delivering real, authentic, and on-demand video content about travel experiences in the United States.
Earlier this month, Brand USA launched the GoUSA TV app available to Apple users via this link or by searching for “GoUSA TV” in the App Store. Android users can download the app via this link or by searching for “GoUSA TV” in the Google Play Store. As GoUSA TV’s global audience grows, the app will enable Brand USA to strategically curate and distribute video content across several categories, including the Great Outdoors, Road Trips, Food & Drink, and Culture & Events. When the app launched, Brand USA Chief Marketing Officer Tom Garzilli stated, “Streaming our content to millions of travelers through just a few taps of their finger is an exciting evolution of our strategy to deliver real, authentic storytelling that can inspire travel to the USA.”