This sign was Version II: Attempt to rectify Version I
SONIC SIGN UPDATE
BELTON, MISSOURI – As if the first sign was not bad enough, an attempt to fix an obvious racist message on the portable sign at the local Sonic Drive-In in Belton, Missouri on Sunday was not much of an improvement.
The Native News Online ran a story yesterday and an Opinion on the inappropriate racists sign late Sunday night. At the time, it was not known to the Native News Online staff that there were two versions of the sign in front of the Sonic.
“‘KC CHIEFS’ WILL SCALP THE REDSKINS FEED THEM WHISKEY SEND – 2 – RESERVATION.”
Message in front of Sonic Drive-In up for less than 10 minutes, but social media preserves offensive message
Apparently, someone told the author of the sign, it was offensive to American Indians.
“‘KC CHIEFS’ WILL SCALP THE REDSKINS
DRAIN THE FIREWATER — OUT OF THEM”
The second version – while slightly blurry – was posted on a Twitter account. Social media has kept this story alive.
The Native News Online staff contacted Sonic Drive-In earlier today for confirmation that photograph was legitimate.
The response from Sonic’s Patrick Lenow, vice president of media relations for the 3,500 chain:
“There were two offensive, wrong messages posted. Our understanding is that the first was displayed for about 15 minutes and a poor attempt to rectify it was posted for about 10 minutes, so both were part of the same incident. Both messages are unacceptable and contrary to the values of our company. Sonic and the local owner are sorry that such unacceptable messages were posted for any duration and are working through a process to prevent any type of reoccurrence.”
When the Native News Online yesterday contacted Mr. Lenow and Robert Stone, franchisee of the Belton Sonic, neither of the two revealed there were two different messages.
Mr. Stone indicated he would not fire the employee who posted the sign, but would educate his entire staff about what is appropriate.