Native-Owned Business in Downtown Rapid City Announces Grand Opening

Sage and Silver

Sage & Silver is located at 629 Main Street, Rapid City, South Dakota

RAPID CITY, SOUTH DAKOTA — Sage & Silver Americana Gallery and Boutique, a Native-owned women’s western boutique and art gallery located in Downtown Rapid City, announces its grand opening celebration on Friday, May 8th and Saturday, May 9th from 10 am – 7 pm.

The grand opening features live music by local and national talent throughout the afternoon with refreshments, merchandise sales and giveaways planned for both days.

Officially opened in October 2014, Sage & Silver is a retail store in Rapid City that features women’s fine western apparel, one-of-a-kind Native American designer women’s clothing, authentic Native and locally made accessories in addition to contemporary Native and Western art. Family-owned, sisters Lauren Good Day Giago and Vanessa Frank along with their mother Deborah Painte, opened the store with the intent of offering designer women’s western fashions, unique Native and Western inspired jewelry, accessories while featuring Native American and Western art. Sage & Silver’s spirit features an innovative yet timeless look all while staying true to the laid-back authentic Americana lifestyle that impassions owner Lauren Good Day Giago.

“I am thrilled to debut Sage & Silver to the community and extremely pleased to be able to showcase not only my artwork but many emerging and established contemporary Native and Western artists,” said Sage & Silver Owner Lauren Good Day Giago.

“After months of planning and hard work, this has been our dream come true and we are inviting the public to celebrate with us. We have fun activities planned with performances by nationally recognized talents, food and drink, merchandise sales, and raffle giveaways.”

Sage & Silver Americana is the only 100% native owned business in Rapid City’s Historic Downtown District. Offering a relaxed and unique shopping experience that captures the spirit of the New West, customers have the option of browsing the store’s unique western apparel and accessories as well as the art gallery, which features Native American and Western artists including Sage & Silver Owner Lauren Good Day Giago. A graduate of the Institute of American Indian Arts in Santa Fe, New Mexico, Good Day Giago (Arikara/Hidatsa) is a renowned Native American cultural artist that has artwork featured in the Smithsonian Institution National Museum of the American Indian; the Buffalo Bill Cody Museum in Cody, Wyoming; the Heard Museum in Phoenix, Arizona and numerous private collectors both in the United States and internationally. She has also presented a piece of her ledger art to First Lady Michelle Obama and will be a featured contemporary ledger artist in an upcoming historical and contemporary ledger exhibition at the National Museum of the American Indian in Washington, DC.


“Sage & Silver offers an experience that is unique not only to the Rapid City area, but throughout the country” said Darren Thompson, a nationally recognized Native American Flute Player who tours internationally. “With exclusive Western clothing that also highlights Native American art, the boutique and gallery provides an experience that appeals to all people. It’s a must-see destination in Rapid City.”

The two day grand opening events features afternoon live performances by local country favorite Cat Clifford, Oglala Lakota, from the Pine Ridge Reservation and nationally recognized Native American flute player Darren Thompson, Lac Du Flambeau Ojibway. Offering both country Western music and Native American music captures the owners commitment to both the Western and Native Americana culture and is sure to please all who enter Sage & Silver. The grand opening sales include a 20% off of one item and special sales on a variety of apparel.


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