Fire Rock Navajo Casino Turns Eight, Showcases Navajo Culture, Art and Cuisine


Published November 8, 2016

CHURCH ROCK, NEW MEXICO – The Navajo Nation Gaming Enterprise (Navajo Gaming), led by Interim CEO Richard Williamson, is proud to celebrate the eight-year anniversary of its first casino, Fire Rock Navajo Casino in the Church Rock Chapter, near Gallup, New Mexico on Saturday, November 19, 2016. As part of the anniversary celebration, Fire Rock will showcase Triple 8X Giveaway from 8 a.m. to 8 p.m. and Bingo Anniversary Celebration starting at 8p.m. Cheii’s Restaurant will feature an 8-ounce Ribeye with baked potato and vegetables for $7.99 from 11 a.m. to 10 p.m.  In addition, Fire Rock will host two cake and punch anniversary celebrations on Saturday, November 19. First celebration will be from 12 Noon to 2 PM with the other session from 5 PM to 7 PM.

“Fire Rock Navajo Casino has led the way for all our properties providing invaluable leadership training and setting the standard for all Gaming employees with their passion, dedication and work ethic,” stated Richard Williamson, Interim CEO of Navajo Gaming. “We continue to enhance Fire Rock this year as well as all four properties and amenities to become even stronger economic engines for the region.”

Eight-Year Celebration

Fire Rock Navajo Casino opened on November 19, 2008 and quickly became a popular destination for locals and travelers along Interstate 40 between Gallup and Albuquerque. Loyal guests enjoy dining at the new Cheii’s Restaurant, playing live roulette, bingo, 917 slot machines, nine table games, virtual horse racing, eating at the food court, watching the game on big screen TVs and listening to live bands. Fire Rock Casino is celebrating all month with food and gaming specials and live music for community members that have supported it the past eight years.

Throughout the past eight years, hundreds of Navajos have been employed through Fire Rock, as well as receiving leadership, hospitality, gaming and management job training as they advance. Fire Rock Casino has also become a valuable training ground for Navajo Gaming’s additional three properties that have successfully opened the past ten years.

“We are grateful for support from the Church Rock Chapter, Gallup community, The Navajo Nation President and his administration, Speaker LoRenzo Bates, Navajo Nation Council and its committees, our dedicated Navajo Gaming Board and steadfast Fire Rock employees that have worked extremely hard the past eight year,” Williamson added. “We continue to focus on improvements that allow us to stay ahead of regional competition and provide long-term revenue and jobs for the Navajo people.”

Cheii’s Restaurant has recently undergone a major renovation to update the entire kitchen, increase seating for guests and enhance and update the décor to create an atmosphere that would better showcase its expanded menu and capabilities. In addition to traditional Navajo favorites, the new menu features New Mexican-style cuisine with side dishes and spices specific to the area.

Fire Rock has also improved seating for the slot and table games areas on the casino floor. The new seating has increased player comfort and improve the overall aesthetic of the casino. Additionally, the East Parking Lot has been enhanced with new lighting, paving and striping, a Blue Light Safety Communications system, new guard rails and designated walkways for improved guest safety.

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