he newly renovated Bashas’ Diné Market features a larger array of fresh produce to support a healthier Navajo Nation.
Published November 12, 2017
WINDOW ROCK – On November 8, President Russell Begaye and Vice President Jonathan Nez celebrated the Bashas’ Window Rock Grand Re-Opening Celebration with Edward “Trey” Basha III, president and CEO of Bashas’ grocery store, and Johnny Basha, senior vice president of special projects for Bashas’ Family of Stores.
“From the beginning of our administration, Vice President Nez and I have been promoting runs and developing healthier initiatives,” President Russell Begaye said. “We refocused our message, distributed healthy snacks at the parades, and hosted candy exchanges afterward to great success. People are wanting to be more healthy and active. We appreciate Bashas’ for helping the Navajo Nation become stronger.”
The newly remodeled store in Window Rock has a larger selection of healthy, easy to identify food items. In addition, the store has a new color scheme, décor, signage and features the artwork of Baje Whitethorne, Larry Yazzie and Oreland Joe.
Vice President Nez commented that the newly remodeled Bashas’ looks like one you would see in Scottsdale.
“There’s a movement to become healthier happening throughout the country, and maybe even throughout the world, but it is really happening here on the Navajo Nation,” he said. “We appreciate that movement and Bashas’ for joining it.”
The Begaye-Nez administration is tackling the diabetes epidemic on the Navajo Nation. In doing so, they challenged Bashas’to provide more healthy foods with a larger variety of fruits and vegetables for our Diné People.
Edward Basha III said it was a privilege to be on the Navajo Nation for 35 years and showed support for Diné Healthy. He also mentioned that there is a new location that will be built in Sanders, Arizona.
“For us, as a family and company, we are privileged to have a long-standing relationship with the Navajo Nation,” Edward Basha III said. “We’re excited that our partnership has continued to evolve. We will change the way we go to market such as with Dine Healthy, showing our support of the initiatives that the Navajo Nation brings forth.”
All seven of the current locations will now have organic options and green labels indicating which foods are healthy. They have made it as simple as possible for all ages to locate the foods that will provide the nutrients our bodies need.
“Window Rock’s newly-remodeled Bashas’ Diné Market is a testament to our company’s commitment to serving the people of the Navajo Nation,” said Johnny Basha. “We continually work with Navajo Nation leadership and local organizations to bring new ideas and offerings to our stores. We are especially proud of the store’s expanded selection of healthy food options and our new Diné Healthy program.”
The Office of the President and Vice President has also teamed up with Bashas’ to host their first Diné Bich’iiya’ Harvest Fest and Farmer’s Market, which attracted over 400 participants. At the event, every vendor sold out of their fresh produce.
Having this annual event during the harvest season not only opens up the opportunity for local farmers to provide income for their families but also to distribute locally grown-organic pumpkins, squash, corn, potatoes and much more to the Navajo people.
There are plans to host more farmer’s markets in the future.
Furthermore, the Bashas’ also features the newly opened Starbucks, which is the first on the Navajo Nation. The coffee bar is accommodated with a full food and drink menu. From Nov. 1 to Nov. 5, the training staff handed out free samples in order to perfect the signature drinks before the Starbucks Grand Opening on Monday, November 6, 2017.