Published June 28, 2016
FORT MORGAN, COLORADO — The American Red Cross has apologized for a swim safety guidelines for children message that was called “super racist” that appeared on a poster at a hosptial in Fort Morgan, Colorado.
The poster meant to illustrate proper and improper behavior while using a public pool. The proper behavior was labeled “cool.” The improper poor rules were labeled “uncool.”
The poster showed only Caucasians behaving in a cool manner; while the uncool behavior involved only non-Caucasians.
“The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced,” the hospital released in a statement to NBC. “We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day.”
“Going forward, we are developing more appropriate materials that are more representative of our workforce and the communities we serve,” the statement continued. “Our aquatic instructors have been notified of these concerns and we will advocate that our aquatic partner facilities remove the poster until revised materials are available.”
The American Red Cross has discontiued the production of copies of the poster.