AIANTA Announces International Tourism Training Program: Go International

The AIANTA delegation meets with a Chinese buyer during IPW 2015

The AIANTA delegation meets with a Chinese buyer during IPW 2015

New Two-Day Course to be Held in Albuquerque & Feature Material for All Sectors of Tourism Industry

ALBUQUERQUE – The nation’s leader in American Indian tourism, the American Indian Alaska Native Tourism Association (AIANTA), today announced the launch of a new two-day international tourism training program, Go International, to be held in Albuquerque, New Mexico January 9-10, 2017.

As a part of AIANTA’s established international outreach program, Go International is designed to introduce the international tourism market to tribes and businesses looking to create an intentional marketing approach for their tourism program or product.

aianta-logoThe national tourism organization encourages businesses and individuals in all sectors of the tourism industry to attend the new training program, which will include curriculum relevant to those with new programs or with established products and tours.

Go International will provide tailored, focused training on the international tourism market by experts in the field and will focus on topics including:

  •  Selling your product: the international distribution system
  • Tribal tourism expert supplier instruction
  • Creating a tourism product
  • Itinerary building
  • Working effectively with the media
  • Partnership and collaboration
  • Taking your tourism product to market: pricing, packaging and presenting
  • Tour operator background requirements
  • Developing successful sales presentations

As another expansion to their international outreach program, AIANTA is inviting tribes and tribal businesses to participate with them in some of the world’s leading travel trade shows, including ITB Berlin, Showcase USA-Italy and World Travel Market, focusing on UK travelers. The German, Italian and UK markets boast some of the highest spending travelers in the world and have strong interest in cultural travel and Native destinations.

 Travel and tourism is the largest service export in the United States, and Indian Country is just beginning to benefit from these international visitors. It is estimated that just 5% of overseas visitors (excluding visitors from Canada and Mexico) to the United States visited Indian Country: in 2015 these international travelers to Indian Country represented $8.6 billion in direct spending in the United States.

Indian Country has seen its overseas visitors grow from a low point of 693,000 in 2007 to the record total of 1,958,000 in 2015. The momentum is growing with a 17% jump in visitors to Indian Country from 2014-2015.

For more information and to register for the Go International training, contact Rachel Cromer Howard at rcromer@aianta.org or 505-724-3578.

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